T-Shirts For Men Price in India
T-shirts are not just a fashion essential — they are a medium for expression and an ageless insignia of the young and the young at heart. What evolved from undergarments have today become a ubiquitous piece of clothing across the globe. It’s easy to wear, comfortable, stylish, finds space at almost every occasion and hence everybody has one.
The Indian Market
According to the latest reports from India’s leading management consulting firm Technopak Advisors Pvt. Ltd., the size of the t-shirt market in India is estimated to be at Rs 23,211 crore which is expected to grow at a promising CAGR of ~10 percent over the next decade to reach Rs 61,954 crore by 2027. According to industry reports, in the present scenario, men’s wear holds a key share in the market, followed by women’s wear and kidswear. At the same time, the women’s segment is registering a faster growth that experts attribute to the comparatively lower base of market size and increasing acceptance of casual clothing among women. Also, t-shirts are fi nding a larger space in the Tier -V girl’s wardrobe too.
The Growth Drivers
Like elsewhere in the world, the Indian consumers’ distinct shift from formal clothing to trendy and casual attire has provided a boost to the t-shirt market in the country. Comfort characteristics, easy-care properties, affordability, easy-design options and a casual look are the major driving forces propelling the t-shirt market in India.“The t-shirt market of India includes knit shirts, polos, knit tops, etc., and is specifically targeted towards the youth segment. One of the main reasons behind its popularity among youth is that teenagers are today’s rational buyers who keep every aspect in their mind before purchasing the t-shirt including colour, design, garment, logo etc., which allows their mind to take over the T-Shirts For Men Price in India design as their personality, style, and attitude,” says Harkirat Singh, Managing Director, Woodland.Although the youth of the country still remain the core consumer base, the salient features of this comfy apparel has helped the demand trickle down to all age groups today.
“Definitely, consumption of t-shirts is no longer limited to the youth. No doubt, youth remain a huge base of consumers, but owing to its comfort and ease of handling properties t-shirt are popular among middle aged and older consumers,” says Kuntal Raj Jain, Director, Duke.
